Episode Summary: In this episode of the Next Gen Sales Leader Podcast, Ben welcomes Felipe Aranguiz , Head of Growth and Partner at Email Bison. Felipe shares his decade-long journey in cold email, from the early days of sending “spam” to co-founding one of the most advanced email deliverability platforms tailored for agencies and GTM teams. They unpack how the cold email industry has evolved, why deliverability is the most critical lever today, and how the best players in the space are adapting. This is a must-listen for GTM Agency owners, cold email pros, and anyone doing outbound marketing today.

What You Will Learn:

• Why deliverability is the new bottleneck in cold email and how to overcome it.
• The major differences between Email Bison and other sequencers like Instantly.
• Insights from Taylor Harron's 250K email deliverability benchmark study.
• Why most cold email data is misleading (and how to fix it).
• What separates top-performing agencies from the rest.
• Why tracking full-funnel metrics matters more than reply rates.
• Felipe’s take on building an honorable business in a hype-driven industry.

Featured Guest: Felipe Aranguiz – Head of Growth & Partner, Email Bison

Connect with Felipe:

• LinkedIn: https://www.linkedin.com/in/felipearanguiz/

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Host: Ben Reed, host of the Next Gen Sales Leaders Podcast.

Follow Ben on LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

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